Irish singer, songwriter, musician, venture capitalist, businessman, philanthropist and frontman of Dublin-based rock band U2, Paul David “Bono” Hewson has shown appreciation and support for the All Africa Music Awards, AFRIMA, an effort that recognises, awards and preserves Africa`s rich music culture organised in partnership with the Africa Union Commission, AUC. In a meeting with the President and Executive Producer of AFRIMA, Mike Dada in Lagos recently, Bono said;
- “AFRIMA has a tune that will resonate around the world, it is an excellent initiative”.
This is another affirmation that AFRIMA is indeed an awards platform that is reckoned with not only continentally but globally. Bono is also the co-founder of ONE Campaign International. ONE Africa is a partner of AFRIMA and is reputed for social change advocacy across the world.
AFRIMA main awards ceremony holds in Nigeria on Sunday, November 15; this will be preceded by the Africa Music Summit on November 13, themed “Reviving the Business of Music in Africa”. There will also be the AFRIMA Music Village, November 13-14, an open, festival-style concert over a period of two days. AFRIMA has shown that it is capable of promoting African culture and music to the rest of the world. Words of appreciation and encouragement from such renowned figure in the global music industry and the world`s richest rock star further proves AFRIMA`s capability to create deep brand equity for Africa.
Bono has been involved in benefits concerts to raise aid and awareness on the deplorable conditions of the poor in Africa.